It is a total new chapter for Havas Media Malaysia as it launched its new office on 28 September as it separates from affliate agency, Trapper Media. The partnership has been going on for six years before the separation in March this year.
The now fully-owned Havas Group operation which was launched in a "Havas Village" style also saw the attendance of Alfonso Rodés Vilà, global CEO of Havas Media Group, and Vishnu Mohan CEO of Havas Media Group, Asia Pacific.
Helmed by Andreas Vogiatzakis, CEO of Havas Media Group Malaysia - the Malaysia office currently houses the creative arm, Havas Malaysia and Havas Group’s pure player specialist brands Affiperf (programmatic), Socialyse (social media), Mobext (mobile) and Ecselis (online performance marketing brand).
“Our new office has been developed on the collaborative and integrated principles of Havas Village with solutions that are customised for every individual brand. Our people have been handpicked from the best and the brightest folks in the industry, full of energy, happiness, generosity, and a collaborative, curious and entrepreneurial spirit. Working hand in hand with all the Havas companies and teams, we are already seeing a lot of traction, serving current clients and having partnered with several new clients already," said Vogiatzakis.
Mohan added that Malaysia is an important market in the region for the group and a robust presence locally is vital from a client’s perspective. The news comes at the same time of Lenovo appointing the agency as its regional media agency of record, which is an account worth more than US$10 million.