Harbour City's assistant GM of promotions and marketing departs

Harbour City’s assistant general manager of promotions and marketing Andrew Yeung (pictured) is departing after rejoining the group for over 12 years.  

Yeung will bid farewell to the company by early June as he has decided to “graduate” from his role and pamper himself with a career break, MARKETING-INTERACTIVE understands.   

He would like to express his sincere gratitude for the invaluable support everyone has provided throughout these years. 

During his time as the assistant general manger of promotions and marketing, a lot of marketing initiatives have taken place in the mall. Most recently, Harbour City rolled out promotions during the Easter holiday to allured local customers and offset the loss of outbound travel. One of the highlights was the “Free Parking Day”, which drew in customers who chose to stay in Hong Kong for their holiday shopping. 

The promotion received widespread positive feedback from residents. With over 2,000 parking spaces, the Harbour City carparks reached full capacity by noon each day of the four-day holiday, resulting in long queues of cars stretched onto Canton Road in Tsim Sha Tsui. 

The influx of vehicles broke previous records for the Easter holiday, with a remarkable increase of over 25% compared to the same period last year, according to the release. The mall remained bustling with a steady flow of visitors, comparable to the same period last year. 

The promotion also drove footfall and local consumption. Families and children, in particular, made special trips to Harbour City to explore the colourful public art show “Planet Walala”, capturing photos and enjoying the stunning Victoria Harbour views. The mall witnessed a continuous flow of shoppers, with various shops, including lifestyle boutiques, cake shops, bubble tea outlets, supermarkets, and renowned fashion brands, attracting substantial crowds and forming queues of customers.

Don't miss: Harbour City and MEDICOM TOY team up to celebrate Disney's 100th anniversary

Back in November 2023, in celebration of Disney’s 100th anniversary, Harbour City collaborated with Japanese toy manufacturing company MEDICOM TOY to unveil 100 giant Disney-themed BE@RBRICK figurines in 2000% size (approximately 140cm tall) , offering visitors a new sensory experience.   

Available from 24 November until 1 January 2024, the  “Disney100 CHRISTMAS LOVE 2000% BE@RBRICK UP” exhibition took place in the shopping mall, from Gateway Arcade to the atrium of Ocean Terminal and “Gallery by the Harbour”.  

These 100 exclusive 2000% Disney-themed BE@RBRICK figurines covered various Disney characters ranging from the iconic Mickey and Friends series to the timeless Disney Classics and Disney Princess series, as well as characters from Pixar, Marvel and Star Wars.   

The 2000% Disney-themed BE@RBRICK figurines aimed to present a deviation from the classic BE@RBRICKs released by MEDICOM TOY. These figurines are crafted from fibreglass material in all-in-one and non-action design, which has been used solely for exhibitions. 

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