Hang Seng Bank taps virtual KOL to promote payroll service

Hang Seng Bank has launched a promotional campaign featuring its virtual KOL Hazel and local icons to empower workers by maximising the benefits of their payroll accounts.

It comes as Hang Seng Bank has introduced PayDay+, a new exclusive service addressing customer demands for payroll accounts with higher savings rates, cash incentives, and other rewards. It offers an array of banking and wealth management services alongside payroll services.

Created in collaboration with Mirum, a VML company, Hang Seng Bank has launched a campaign video promoting PayDay+ to Hong Kong's working population. It has utilised big data insights and has featured Hazel; KOL Curry, who is a doctor; TamJai SamGor Mixian and Hong Kong Airlines. The campaign aims to highlight the bank's commitment to addressing the daily challenges of the workforce.

In a one-minute video commercial, Hazel motivates workers from diverse sectors, including office staff, blue-collar workers, and public servants, to switch their payroll accounts to Hang Seng.

Furthermore, Hang Seng Bank has launched a 3D billboard atop the Hang Seng Tsim Sha Tsui branch. The billboard features a virtual representation of Hazel, who will remind workers in the bustling district about the benefits of switching their payroll accounts to Hang Seng.

This exclusive service aims to further enhance with special offers in travel, insurance, and investment for both customers who are new to the bank’s payroll accounts and existing customers, tailored to meet the diverse needs of the working population. 

Jordan Cheung, chief marketing officer, Hang Seng Bank, said: “This initiative is closely aligned with the aspirations of Hong Kong’s workforce to improve their lives with each passing month, relying on their hard-earned salaries.”

Rannie Lee, head of wealth and personal banking, Hang Seng Bank, said: “At Hang Seng, we continually stay ahead of market changes and anticipate customer needs with innovative solutions. We recognise the importance of financial flexibility and convenience, which is why we launched PayDay+. 

“By switching to Hang Seng's payroll service, customers can enjoy not only a high Hong Kong Dollar savings rate of up to 6% p.a. but also a comprehensive suite of financial services designed to integrate into their daily lives. With our enhanced security measures, we ensure that our customers enjoy a worry-free, seamless, and convenient wealth management experience,” Lee added.

MARKETING-INTERACTIVE has reached out to Hang Seng Bank for more information.  

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Back in March, Hang Seng Bank launched the HK$33bn SME Power Up Fund, to support the growth, cross-boundary development, and sustainable progression of Hong Kong’s small and medium-sized enterprises (SMEs).

Among the local SMEs that Hang Seng is serving, over half of its SME customers have sustained partnerships exceeding a decade, and more than 60% of new customers are start-up ventures, according to the release.

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