Hang Seng Bank launches online payment service, collaborates with Price.com.hk

Hang Seng Bank has launched a new online payment service "Pay with Hang Seng", offering greater convenience for customers who need to use digital banking services. The latest service enables customers to make online payments with instant debits taken directly from their bank accounts with no extra registration or inconvenient top-up procedures. The bank said it was designed to address these online payment pain points. To use the service, customers can select the Hang Seng mobile app as the payment method when using a participating online merchant platform.

The corresponding transaction details, including the payment amount and the merchant name, will be automatically displayed on the app, meaning there is no need to manually input information one by one. Customers will then be guided to log into their account securely using biometric authentication where they can select the Hong Kong dollar current or saving account to be debited. The expenses will be shown in the account instantly with an at-a-glance summary of the account balance.

The bank said the latest payment service is a result of an internal survey of over 800 consumers aged 18 or above where 53% and 55% of respondents cited simplicity of payment process and payment security respectively as key considerations when choosing an online payment method. The main reason given for failing to complete an online payment process was entering an inaccurate password (56%), while 76% of respondents said that payment security was a major consideration when deciding to switch to a new online payment service.

“With the launch of ‘Pay with Hang Seng’, we are further integrating banking payment services into customers’ daily life in ways that make things easier and more convenient. We will be expanding this online payment service to more online merchants in a diverse range of product and service categories, with the aim of letting our customers enjoy a high quality of life," said Herman Cheng, head of digital banking at Hang Seng.

Officially launched on 30 November, "Pay with Hang Seng" has invited Price.com.hk as its first online merchant partner, enabling customers to connect to the Hang Seng mobile app to enjoy shopping on the platform. A number of selected promotional items will be offered by Hang Seng and Price.com.hk.

"With the increasing popularity of mobile payment technology, we are excited to be partnering with Hang Seng Bank as the first eCommerce marketplace supporting 'Pay with Hang Seng". Additionally, a large-scale campaign together with various flash sales will start from 13 December to promote this new service to both customers and merchants," said Sam Li, managing director of Price.com.hk. 

Photo courtesy: Hang Seng Bank

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