Hang Seng Bank highlights its strong bond with corporate customers in new campaign

Hang Seng Bank has highlighted the strong bond it shares with its corporate customers with a new branding campaign, strengthening its leadership in commercial banking in Hong Kong.

Running from 6 May until 30 June 2024, the campaign “Sharing Journeys, Sharing Successes” (同商同行 同恒同生) focuses on highlighting the strong bond between its "relationship managers" and corporate customers, as well as the bank's support for their businesses.

Hang Seng positions itself as a trusted companion for businesses, offering sustainable transformations and unlocking their growth potential through innovative solutions while fostering connectivity within the Greater Bay Area (GBA), according to a statement sent to MARKETING-INTERACTIVE.

The campaign features collaborations with corporate customers, such as Louisa Mak, a former local actor turned startup founder, as well as business owners and top executives from Chinachem Group, Tai Hing Catering Group, Prince Jewellery & Watch, and MediConCen.

Their real and inspiring stories showcase the strong bond they share with Hang Seng, highlighting how the bank supports them in financing, innovation, GBA connectivity, and sustainability.

The campaign is amplified via multiple channels including online and out-of-home advertising (OOH). These encompass social media and YouTube platforms, as well as advertising spaces in key outdoor locations such as cross harbour tunnel domination, billboards, MTR stations in key commercial areas, and office building TV networks, ensuring maximum visibility.

Jordan Cheung, chief marketing officer at Hang Seng Bank, said: “Hang Seng takes pride in the unwavering dedication and deep connections it has nurtured with its corporate clients, supporting them through thick and thin.” 

“This steadfast commitment is vividly showcased through the distinguished lineup of corporate clients featured in our videos. Their success stories serve as a testament to the invaluable bond we have forged, symbolising the trust and confidence our clients place in Hang Seng’sSeng’s expertise and unwavering commitment to their prosperity,” Cheung added. 

Don’t miss: Hang Seng Bank taps virtual KOL to promote payroll service

Back in April 2024, Hang Seng Bank launched a promotional campaign featuring its virtual KOL Hazel and local icons to empower workers by maximising the benefits of their payroll accounts.

It came as Hang Seng Bank has introduced PayDay+, a new exclusive service addressing customer demands for payroll accounts with higher savings rates, cash incentives, and other rewards. It offers an array of banking and wealth management services alongside payroll services.

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