Gusto Luxe wins Mansur Gavriel's account in China

Mansur Gavriel has appointed Gusto Luxe as retained strategic communications partner for China.

The agency will provide support in increasing awareness and driving content to commerce ahead of the brand's planned launch on Tmall later this year.

Isabelle Fevrier, CEO of Mansur Gavriel, commented, "While China presents an attractive opportunity for luxury brands, we also appreciate the complexity of the market and were looking for a reputable partner with a proven track record of experience in delivering strategic thinking and digital solutions. We found that in Gusto Luxe."

"We are proud to work with Mansur Gavriel in such a capacity that allows us to leverage our deep understanding of Chinese luxury consumers and innovative approach to communications in China," said Charmaine Lin, general manager of client services at Gusto Luxe.

"With the rise and burgeoning influence of Chinese luxury consumers, it's an exciting time to be a luxury brand in China."

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