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marketing interactive

WATCH Guinness gives locals a reason to leave work early

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It has become a norm for Malaysians to leave work late.Guinness Malaysia wanted people to challenge the norm, getting them to leave work early and rewarding them for it through a campaign called “Made of More”.Guinness  sent their trucks to tour Klang Valley all of May, giving out free pints of beer.What did people have to do to get them?All they had to do was leave their office on time and head to the #madeofmore truck at 17:59.The trucks were seen at three different places, Black Bull, Avenue Kay on 6th May, Malones, Sooka Sentral on 9th May and The Remedy KL, Scott Garden on 16th May.Here's how the campaign looked like:http://youtu.be/H6kj6sSW2t4

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