Gucci names Korean rapper Jay Park as new global brand ambassador

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Italian luxury fashion house Gucci has named Jay Park as its newest global brand ambassador, according to a statement by the brand.

"Gucci is a globally renowned fashion brand with more than 100 years of history, continuously evolving in its own innovative and unique way, which resonates with me. I am happy to be Gucci’s global brand ambassador to work more closely together," said the rapper on the appointment.

Park joins other South Korean artists, including Shin Min-a, Lee Jung-jae and New Jeans’ Hanni in representing the luxury brand.

Prior to the announcement, the 36-year-old South Korean rapper had attended Gucci’s Cruise 2024 fashion show in Seoul.

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Park also shared the announcement in an Instagram post where he touted a pair of Gucci loafers and a blue pullover. He teased fans on the post by saying that he was the new Gucci global brand ambassador and said that he would tell fans more on 17 November.

Park debuted back in 2008 and is best known as a singer-songwriter, dancer and producer. During the course of his career, he has been awarded ‘Musician of the Year’ and ‘Best R&B/Soul Album’ at the Korean Music Awards, and ‘Artist of the Year’ at the Korean Hip-Hop Awards amongst many others.

Over the years, Park has become more than just an artist, founding multiple music labels including AOMG, H1GHR MUSIC and MORE VISION. He also launched his own soju brand, Won Soju.

Korean stars are hot favorites when it comes to fronting major brands. Recently, Dolce&Gabbana taps onto NCT Doyoung as newest brand ambassador as its new global ambassador, according to the brand in a statement.

Kim, more popularly known as Doyoung, is part of well-known K-pop boygroup NCT and its sub-units, NCT U and NCT 127.

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