Get frustrating group orders out of your hair with GrabFood Group Order

Grab Philippines has released a hilarious new film which aims to encourage individuals to use its GrabFood Group Order feature.

Done in collaboration with ad agency GIGIL, the film begins with a long-haired and bearded protagonist who eagerly waits for lunchtime at the office and wastes no time placing a GrabFood order when the clock strikes 12.

Don't miss: Grab tests new feature pairing female drivers with female passengers

However, a quick order turns tedious as colleagues begin popping up from underneath the protagonist’s hair, asking him to place orders for them as well.

The protagonist also struggles to keep up with everyone’s complicated and ridiculous orders such as onion rings without onions and a hot chocolate with ice to highlight how coordinating large group orders can be a frustrating ordeal.

To solve this issue, the protagonist uses the GrabFood Group Order feature to send an invite to his entire office, allowing them to customise their lunch orders to their heart’s content.

"The protagonist in the film represents everyone who struggles with taking into account everyone’s meal options, with Group Order positioning itself as the answer to the designated order taker’s prayers," said the agency in a statement to MARKETING-INTERACTIVE.

The film also shows how the feature will automatically split the bill between those ordering for ease of calculation.

“GrabFood Group Order is a manifestation of this commitment to the Filipino consumer, enhancing their ability to celebrate togetherness hassle- and worry-free, whether they're in the office, at home, or any other location," said Greg Camacho, Grab Philippines Director for Deliveries.

As Grab releases more features for its consumer base, it has recently been testing a new “Women Passengers Preferred BETA'' programme where it pairs female drivers and female passengers for a ride. The beta programme is part of the brand's 'Women Programme', a new series of initiatives for International Women's Day. 

The new feature will be displayed as a toggle switch exclusive to female driver-partners of the service. When toggled on, it increases the chances of matching a woman driver-partner with a woman passenger, if there is a woman passenger in the vicinity. 

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