Green Hat names new country director as it expands into Singapore

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B2B full-service marketing agency Green Hat is launching in Singapore and has appointed Shawn Low (pictured) as its new country director.

As part of BBN International, a global network of 30 B2B agencies, this expansion allows Green Hat to provide the group with greater APAC coverage.

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The expansion also allows Green Hat to provide its clients with global support through the BBN agency network. Currently, its clients include Nestlé Professional, Korn Ferry, NEXTDC, and Workday.

Leading the APAC growth is Low. In addition to his role as Singapore director, Low will also take the lead as global account director for Korn Ferry.

Before this appointment, Low served as Green Hat's head of content, social and digital from 2018 to 2021.

Between 2021 and 2024, he joined Grey Group as head of social media and digital and head of social at whiteGrey. Low also co-founded a London-based travel tech startup.

“Singapore is a key part of Green Hat’s growth plan with an increasing need from our client portfolio for us to have talent on the ground in the market," said Stuart Jaffray, Green Hat's managing director.

"It’s great to be able to welcome Low back to Green Hat to lead our expansion in the region. He knows Green Hat well and has great connections in the Singapore market," said Jaffray.

“Singapore’s the APAC hub for many global businesses and clients,” explained Low.

“Green Hat’s proposition is to help our clients rethink B2B to implement effective account-based marketing programs, conduct strategic work that builds key brand and messaging frameworks and develop robust content strategy and demand generation programs," Low added. "There’s collectively so much experience we can bring to the table."

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