Grab SG introduces several measures to tackle driver shortage issue

Ride-hailing company Grab Singapore has introduced a series of measures to tackle the driver shortage issue it is facing, including relaunching a revamped version of its ride-sharing service, hiring more drivers and raising its platform fee to SG$0.7 effective 5 May. 

In response to the driver shortage challenge the industry is facing, the brand has relaunched a revamped version of our ride-sharing service, GrabShare - where two passengers heading in the same direction can share a ride in return for discounted fares, according to its official statement. With the new GrabShare, all routes are locked in from the time you are assigned a driver, so passengers will not get any surprise detours along the way. "As with any newly redesigned service, we’re still testing, learning and collecting passenger and driver feedback so we can continuously improve the experience over time," the statement read.

To help tackle the broader driver supply shortage, Grab SG has been recruiting more drivers through new joiner and referral schemes, and then onboarding and training them as quickly as possible. In addition, it is also introducing new technology-enabled features to help its current drivers work more productively to serve more passengers each day.

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"It’s what drivers want, and these same features will help you get a ride more reliably. Tools such as hotspot navigation will show our drivers where the high passenger demand areas are, and navigates them there directly. When more drivers enter those areas, fares surge less and passengers there can hopefully get rides faster. We are already seeing promising results from the trial - it’s a win-win for everyone!" said the statement.

Furthermore, the brand has also decided to readjust its platform fee to SG$0.7 effective 5 May. This change will be reflected on all Grab transport service types including JustGrab, GrabCar, GrabShare BETA, GrabHitch, Corporate Hitch, GrabCar 6, Standard Taxi, GrabCar Premium, GrabCar Premium 6, GrabExec, GrabExec 6, GrabFamily, GrabFamily 6, GrabFamily, GrabFamily 6, GrabCar for Cyclists, GrabCare, GrabAssist, GrabAssist Plus, GrabPet, GrabPet XL, GrabCoach 9 and GrabCoach 13.

This will support the development of continuous app improvements such as safety features, increased reliability and driver-related benefits. All with the goal of ensuring we have a healthy supply of drivers and reliable service to keep serving you better, said the statement.

MARKETING-INTERACTIVE has reached out to Grab for more information. 

In February, Grab published its unaudited financial results and reported that there is strong revenue growth for the fourth quarter and full year ended 31 December 2022. Grab's revenue for 2022 and adjusted earnings before interest, taxes, depreciation and amortisation (EBITDA) for 2022's second half also surpassed expectations. 

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