Grab introduces new sonic logo to better alert merchants on orders

Ride-hailing and delivery platform Grab has launched a new sonic logo that will play when a Grab merchant-partner receives a new order to differentiate the brand from other notification sounds made on the devices of merchants.

The new sonic logo comes after Grab found that there were delivery delays after GrabFood merchants did not hear or realise that a new order had come in. The custom notification sound now aims to be distinctive and to cut through the din of a noisy market or food court.

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“Many small-scale Grab merchant-partners use their own mobile phones to take orders, and some needed to be shown how to turn up the ringer volume to make sure they didn’t miss an order coming in,” said Grab in a statement.

“Some food vendors said they tended to lose the Grab notification sound in the sea of other notifications that their phones make all day from messaging apps and the like,” Grab explained.

The sonic logo features a chorus that will sing the word “Grab” in bright harmony to emphasise the human quality of the sound when compared to other notification sounds.

To further connect the listener with Grab’s delivery service in the region, the melodic chime of the sonic logo mimics Asian instruments heard throughout the region such as the angklung and reminds listeners of someone knocking at their door.

The notification sound also uses a staccato melody to highlight the brand’s efficiency and speed while ensuring it is simple and easy to remember, said Grab.

Grab has begun rolling out the new order notification sound with version 4.60 of the GrabMerchant app and it is currently available across the SEA region.

Recently, it was announced that Grab will be acquiring Trans-Cab, one of Singapore’s largest taxi operators, according to a statement by the companies. It will acquire 100% of the shares in Trans-Cab in this deal.

The acquisition includes Trans-Cab’s taxi and car rental business, maintenance workshop, and fuel pump operations as well as its combined taxi and private-hire-vehicle (PHV) fleet of more than 2,500 vehicles.

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