Grab doubles down on grocery delivery space with GrabSupermarket

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Grab Malaysia has launched GrabSupermarket, its delivery-only supermarket as part of its continued push into the grocery delivery space. This comes after a pilot launched in Petaling Jaya three weeks ago. GrabSupermarket now serves online grocery shoppers in the Klang Valley and delivers over 2,500 products including household goods, pantry essentials and beauty and health essentials.

Moving forward, Grab plans to grow GrabSupermarket and expand to more capital cities across the country. The company said it will also continue investing in building an even better in-app supermarket browsing experience to deliver a better customer grocery-shopping experience. GrabSupermarket is an extension of GrabMart, the company's instant retail and grocery delivery service available across eight Southeast Asian countries, including Singapore and Indonesia. Previously available in just Indonesia and Thailand, Grab expanded the service to other Southeast Asian markets it has a presence in a few months ago in June.

Grab Malaysia's MD Sean Goh said the next-day delivery model enables it to ensure the produce is delivered from its variety of partnering farms and suppliers directly to Grab, and from Grab to consumers, all within 24 hours.

"We saw an incredible take up of GrabSupermarket among consumers during the pilot phase, with fresh produce such as fresh vegetables, fruits and poultry making up almost 50% of our orders," he added. According to him, Grab also hopes that its latest initiative will create even more income opportunities for all its drivers. A+M has reached out to Grab for additional information.

Delivery, especially in the food space, has been crucial to Grab's revenue growth in the third quarter. Grab's president Ming Maa said in a newsletter update in October that its food business now rakes in over 50% of its revenue. According to him, the company's third quarter group revenue rose to more than 95% of pre-COVID-19 levels and business recovery is continuing at a steady pace. Moving forward, Grab will focus on expanding its financial services and merchant services business through the rest of the year and beyond.

He added that the company is also working with governments to bring digital tools to MSMEs struggling through the pandemic, and drive greater digital inclusion in marginalised and rural communities in order to build a more resilient Southeast Asia. Last month, Grab Malaysia said that its support for the Shop Malaysia Online campaign and the ePENJANA initiative garnered more than RM130 million in sales to help local businesses stay afloat. For its Shop Malaysia Online initiative, more than two million deliveries were made during the duration of the initiative. Also, more than 2,500 new merchant partners were onboarded onto Grab through the micro and SMEs eCommerce campaign which enabled local businesses to adapt to the new normal.

Meanwhile, Grab's(loves) Local Heroes initiative saw 500 merchant partners benefiting from RM2.5 million worth of free ad space on its platform. According to the company, participating merchants saw up to 43% increase in sales in less than two weeks since the launch of the initiative, and the company also witnessed an 24% average increase in orders during the campaign.

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Photo courtesy: 123RF

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