Gov.sg reimagines iconic Malay track for star-studded Raya music video

As Singapore prepares for its 60th anniversary celebrations, Gov.sg has collaborated with Hogarth Worldwide on a festive interstitial known as “Sehati di Aidilfitri” ('Together as one this Aidilfitri'). 

The interstitial aims to spur audiences to contribute to the Community Chest SGShare Programme, in conjunction with Hari Raya and the SG60 celebrations.

Central to the campaign is a music video directed by Peggy Goh from Freeflow Productions. It stars veteran actress Siti Khalijah as a character named Siti and Haizad Imran as her love interest. The narrative of the music video focuses on the theme of giving and community bonding, illustrated through a series of missed meet-cutes. 

Don't miss: NCSS encourages Singaporeans to dream big in inspiring SG60 campaign

The music video will also feature a special appearance by Hisyam Hamid, who will be showing his ketupat ('rice cake') weaving skills. A refreshed take of local song Oi! Raya. Oi! by Singaporean punk rock bank Rancour will serve as the backing track anchoring the story.

Originally released in 2013, the son has been reimagined by music and sound agency FVSE and performed by Siti, alongside Rancour member Had Adnan. 

“We’re deeply honoured to be part of this impactful campaign that celebrates both Hari Raya and SG60. This music video beautifully reflects the spirit of generosity and community – highlighting how giving with an open heart can strengthen communities and foster meaningful connections," said Mark Wong, CEO APAC of Hogarth Worldwide. 

The music video is available on Gov.sg social media platforms and will air on Suria from 25 March to 13 April 2025. 

The music video follows a series of music video and films released in celebration of SG60. Most recently, the National Council of Social Service (NCSS) and DDB Group Singapore launched a film set to the tune of A million dreams from The Greatest Showman to support the Community Chest's SGSGHARE donation program for SG60. 

The film features various characters overcoming adversity, pursuing their dreams and being inspired by others. Their personal journeys cumulate to a heartwarming experience at the end of the film, showcasing how the efforts of service users and grassroots groups can make dreams a reality. 

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