TikTok’s ShopTokopedia now has a "Buy Now, Pay Later" service

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Digital ecosystem GoTo and TikTok have launched GoPay Later, a “Buy Now, Pay Later” (BNPL) service on TikTok’s ShopTokopedia. By strengthening the existing partnership between GoTo and TikTok, the service aims to drive the growth of Indonesia’s digital economy, including through accessible financial services.

“We are excited to deepen our strategic partnership with TikTok with the launch of GoPay Later on TikTok’s ShopTokopedia. GoPay Later complements the availability of GoPay as a convenient payment method on TikTok’s ShopTokopedia, providing users with a wider variety of financial services on the ShopTokopedia platform while enabling both GoTo and TikTok to further fuel business growth,” said GoTo group COO Hans Patuwo.

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GoTo said there are over 97 million unbanked adults globally, alongside a significant portion of Indonesia’s population which lacks access to secure and responsible financial services. It aims to address this gap through its financial arm, GoTo Financial.

“As a provider of consumer lending services, GoTo Financial will continue to strictly follow responsible lending practices, which include maintaining transparent communication with consumers, providing loans according to users’ borrowing power, as well as equipping consumers with financial education enabling them to be responsible borrowers,” added Hans.

“We are proud to work with GoTo as our strategic partner as we expand our offering to Indonesian consumers, thereby contributing more broadly to the country’s digital economy. GoPay Later on ShopTokopedia, will help us provide more merchants and small businesses with increased flexible payment options, enabling them to offer their customers a more seamless shopping experience,” said Melissa Siska Juminto, president director of Tokopedia and TikTok eCommerce.

GoPay Later as an installment payment method on Shop Tokopedia on the TikTok app provides various benefits for users. These include a simplified credit process through facial recognition, credit limit up to IDR 10 million, flexible tenor options and no minimum transaction requirement.

GoTo previously announced its strategic partnership with the global entertainment platform late last year, with aims to drive long term growth for Indonesia’s MSME sector and digital economy.

The digital ecosystem also recently launched GoTo AI, a long-term AI innovation program that will develop and embed the latest AI technology throughout the GoTo system.

Last month, the company launched "Dira by GoTo AI", its first ever AI-enabled fintech voice assistant in Bahasa Indonesia. Dira is currently accessible on the GoPay app for a limited number of users.

It will be rolled out further before being made available on the Gojek app in the future.

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