GoPay launches first eWallet for YouTube subscriptions in ID

GoPay, Gojek’s digital wallet and payment solutions platform has launched its payment option on YouTube Premium and YouTube Music subscriptions in Indonesia, making it the first eWallet available as a payment method for YouTube in the country.  

This new collaboration extends GoPay’s existing partnership with Google Play, which enables consumers in Indonesia to buy games on the Google Play Store and make in-app purchases via GoPay. GoPay was also the first e-wallet payment option on the Google Play Store in Indonesia, and it aims to continue widening consumer access to payment options in a market with low credit and debit card penetration.

To promote this new collaboration, GoPay launched a new advertisement on YouTube that was produced entirely with computer-generated imagery (CGI) and featured Indonesian actors Pevita Pearce and Joe Taslim. Set in Jakarta in the year 2120, the video depicts the two characters saving the city from a fictional enemy attack, using resources that purchased with GoPay. The advertisement showcases the multiple uses of GoPay, specifically how it can be used to subscribe to YouTube Premium and make purchases on the Google Play Store with single taps. According to Gojek, the advertisement has been well-received since its launch, with over 10 million views.

Timothius Martin, GoPay's SVP of product marketing said with YouTube being one of the most-accessed platforms in Indonesia during the pandemic, the company hoped to help more consumers easily enjoy the wide variety of content on YouTube.

“The new CGI advertisement we launched in conjunction with the YouTube collaboration showcases how online services and digital payments are set to become even more ubiquitous going forward, and reflects the creativity of the GoPay team amid the pandemic. Through this, we hope to raise awareness of the convenience of using GoPay across circumstances and use cases, while we continue exploring new ways to expand payment options for consumers,” Martin added.

Separately, Gojek recently unveiled its first international marketing campaign, as it sets to be introduced in Vietnam and Thailand. The campaign was kick-started with a film titled "The Flow", and was built around the concept that Gojek was able to remove everyday frictions from people’s lives. The campaign also marked Gojek's milestone of unifying its brands across Singapore, Indonesia, Vietnam, and Thailand. 

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