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Golin HK to lead Four Seasons Hotel communications in 2021
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Four Seasons Hotel Hong Kong has appointed Golin Hong Kong to lead all communications activities this year, focusing on the transformation of the hotel, including renovated guest rooms and the launch of a new bar and lobby cafe.
The transformation will be the first in its history since the inception in 2005. To support the brand, Golin Hong Kong will be providing strategic consultancy on media and influencer outreach for local and regional media in Hong Kong, while GolinMagic in China will be supporting on digital and social media.
"Our team is tremendously excited to support Four Seasons Hotel Hong Kong as they transform their already extraordinary property. The hotel is such an iconic landmark to the city, and we look forward to strengthening and amplifying its vision further with our expertise in the luxury hospitality, F&B and lifestyle sectors," said Carol Yeung, vice president of Golin Hong Kong.
"Our new partnership with Golin (Hong Kong) is particularly exciting, as it marks the beginning of a new journey. Here at Four Seasons Hotel Hong Kong, we pride ourselves in setting the hospitality benchmark and creating new standards within the industry. We are excited to share the news of our transformation, and look forward to working closely with the Golin team who offers a wealth of knowledge of the industry and market," said Bill Taylor, regional vice president and general manager of Four Seasons Hotel Hong Kong.
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