Gojek has launched an initiative titled "#MelajuBersamaGojek" to helps micro, small and medium enterprises (MSMEs) in Indonesia to digitise more easily for its daily business operations. This includes marketing, order processing, payment, shipping, and administration.
The #MelajuBersamaGojek initiative was marked by the launch of the its website, which MSMEs owners can access and get a range of solutions provided by Gojek's ecosystem to solve the problems they are currently facing. The owners will also be given questionnaires to identify the most suitable solution. Some solutions in the Gojek ecosystem include its business management application GoBiz, its e-wallet GoPay, its food delivery app GoFood, as well as online shopping service GoShop.
In addition to technological solutions, Gojek will also provide a series of training programs such as Gojek Wirausaha, Go-Nusantara, GoSend's Sweet Laris Community, and GoFood Partner Community (KompaG). Gojek has also collaborated with various other companies for this initiative, including payment partners such as QRIS and Link Aja, and logistics providers Pos Indonesia, Paxel, and JNE.
Andre Soelistyo, Gojek's co-CEO, said it hopes to accelerate the transformation of MSMEs from traditional businesses to digital businesses, so that they can continue to contribute positively to the economy.
According to Soelistyo, this initiative comes as the company find in the last four months, 120,000 new MSMEs that have joined the Gojek ecosystem and maintained their business in the midst of COVID-19. He also cited research from the Demographic Institute of the Faculty of Economics and Business, University of Indonesia, which found that 94% of MSMEs who switched to go digital and joined the Gojek ecosystem were micro-businesses, and 43% were startup entrepreneurs.
"It is very important for conventional MSMEs to transform into digital businesses so that they can adapt according to changes in consumer behavior who are now using more digital platforms to meet all their needs," Soelistyo said, adding that since its inception, driving the growth of MSMEs has been the DNA of Gojek.
In a press release, the Indonesian minister of cooperatives and SMEs, Teten Masduki, said he invites MSME players who have not joined online to take advantage of digital platforms such as Gojek, with optimism that the economy can grow. As for those that are already online, their digitisation efforts should be accompanied with increasing the quality of products or services and capacity production in accordance with the needs of the community so that the business scale can continue to increase.
"Through the launch of #MelajuBersamaGojek, I hope that the digitalisation of MSMEs will continue to push to reach 10 million MSMEs going digital by the end of this year as targeted by the government," he said.
Last week, Gojek unveiled its first international marketing campaign as the brand is set to be introduced in Vietnam and Thailand. The campaign was kick-started with a film titled "The Flow", and is built around the concept that Gojek is able to remove everyday frictions from people’s lives. The campaign marked Gojek's milestone of unifying its brands across Singapore, Indonesia, Vietnam, and Thailand. This comes after Gojek operated under the brands of GoViet in Vietnam and GET in Thailand for over a year.
Done in collaboration with creative agency Forsman & Bodenfors Singapore, the one-minute film featured stunt drivers wearing Gojek uniforms performing a coordinated stunt, and also showcased Gojek's ride-hailing and food delivery services.
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