GOGOX brings on board Master Qi to deliver happiness to HongKongers

On-demand logistics platform GOGOX has launched a brand new “All you can spend'' campaign, in collaboration with comedic artist Master Qi Xian Yu to deliver happiness to supporters and HongKongers. The giveaway event, which combines entertainment, online marketing and offline delivery service in one, will be hosted by Master Qi Xian Yu who is going to give her blessings and announce the criteria of the campaign for seven consecutive days from 14 to 20 June 2022 at 9pm every night on GOGOX’s Facebook and Instagram. 

A total of 10 winners will be selected every night, and GOGOX will give away a total of HK$20,000 shopping credits every night to these winning participants. Throughout the week-long campaign, 70 winners will be selected to share the joy, according to the press release.     

Launched as a pilot programme, the campaign welcomes all citizens to take part in the event, from GOGOX’s supportive users, driver-partners or even people who have not tried GOGOX services before. It aims to deliver happiness, which has always been the ultimate goal of GOGOX and the platform strives to achieve that through delivering exceptional service to our platform users and stakeholders.

In terms of the mediums used for the campaign, it is promoted by omni-channel, such as engaging popular influencers and fans pages to drive buzz on social media. To raise public awareness of the event, out-of-home advertising strategies will also be used, including roadshows on 14 and 16 June 2022, GOGOVan would expose their brand in public, as well as arranging redemption activities on streets.

GOGOX promised to launch more market-focused campaigns to accommodate the culture difference, audience preference and media landscape upon review of the latest market trends.

Steven Lam, CEO and co-founder of GOGOX, said: “The trust and support we receive from the public contributed to our success as the leading logistics platform in Hong Kong. We are beyond grateful for the overwhelming reception of our services and we hope to share some joy as our appreciation to the city through this giveaway event.”

“Master Qi has been an icon with a great reputation of bringing Hong Kong countless happy moments, and her positive character resonates with our company culture #DeliverHappiness. We believe the partnership can brighten up the city with laughter and positivity.” Lam added.

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