Go City relaunches HK travel pass to reach more APAC-based travellers

Go City has relaunched its travel pass for Hong Kong and expanded efforts to reach APAC-based travellers at key points in their planning journey more effectively.

Originally launched in 2018, Go City’s Hong Kong pass offering was removed during the pandemic. This reimagined Go City Hong Kong pass aims to capitalise on APAC's full return to travel as purchases from Chinese outbound travellers are now exceeding pre-pandemic levels.

The pass helps travellers access over 20 of the top attractions and experiences in the city, including Hong Kong Disneyland. Travellers can also choose from popular attractions such as the Ngong Ping 360 Cable Car, Big Bus Hop-On Hop-Off Sightseeing Tour, Sky100 Hong Kong Observation Deck, Peak Tram and a variety of cultural, heritage, food and local experiences.

There are two options for Go City Hong Kong, each designed for a different type of travel style. Purchasing an all-inclusive pass allows customers to maximise their visits and see as much of the city as they want for a set number of days within 14 days. Alternately, an explorer pass allows travellers to take their time, only visiting a select number of attractions over a 60-day period. Additionally, the app includes an interactive map and recommendations, which allows customers to explore the city on their own terms or find new experiences of interest.

Apart from reaching traditionally hard-to-reach travellers in the US, UK, Australia, Go City is now heavily investing in reaching travellers from Korea,India and Mainland China. 

In fact, Go City’s Hong Kong pass joins a suite of other recent APAC destination launches, including Seoul and Bangkok. The company plans to continue their expansion in the region, by growing their product offering, expanding their marketing, and growing their local team to support the increased business.

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Commenting on the initiative, Jon Owen, CEO, Go City, said: “As soon as restrictions began lifting from APAC regions, we immediately saw sales grow 10 times. We’re confident that the relaunch of the Hong Kong product will appeal to global travellers, but we’re also eager to see the response from Asian travellers, as that’s where we’re seeing the highest amounts of growth right now."

He added that with restrictions lifted, travellers are more than ready to get back out there, and we’re fully prepared at Go City to help them get the most out of their city vacations. 

Meanwhile, Baidi Li, SVP commercial, Go City, said: “As travellers return, we welcome you to rediscover Hong Kong’s marvellous skyline, rich culture and heritage, fun theme parks, great outdoors, beautiful food and much more - the Go City way. With our significant investments in cutting-edge technology, enhanced connectivity, and intuitive apps, we guarantee a seamless customer journey from planning to booking, from reservation to redemption. Let’s say hello to Hong Kong!” 

MARKETING-INTERACTIVE has reached out to Go City for more information.

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