GM of L'Oréal Luxe Malaysia takes on North Asia role for Lancôme

Jennie Ma, GM of L'Oréal Luxe in Malaysia, has relocated to Paris after more than two years in Kuala Lumpur to oversee Lancôme as GM for the North Asia zone. In a LinkedIn post, Ma (pictured) said it has been “an intense 30 days” of induction, language classes, team meetings, and IT setup, among others. She also thanked the L'Oréal international mobility team for making her transition as smooth as possible. “A great start to my new adventure in Paris!” she added. Meanwhile, Matteo Ciuti has taken over Ma's role, according to his LinkedIn. He was previously deputy GM of Biotherm Worldwide based in France.

L'Oréal Luxe comprises 26 brands including Lancôme, Yves Saint Laurent, Biotherm, Shu Uemura, Urban Decay, Valentino, and Giorgio Armani. L'Oréal Luxe’s president Cyril Chapuy said on its website that the division builds upon the fundamentals of strong desirable brands, star products and long-lasting pillars nurtured by superior quality and innovation. It has also been doubling down on its sustainability efforts, collecting 11 million empty products for recycling since 2009 through the Kiehl’s recycling programmes worldwide. Also,  L'Oréal Luxe said eight of its international brands offered and developed refillable products last year. A+M has reached out to L'Oréal Luxe for comment on Ma’s replacement.

Before heading to Kuala Lumpur, Ma was with Lancôme in Hong Kong for more than five years, according to her LinkedIn. She last helmed the role of brand GM for over two years and first joined as marketing manager in 2013. Ma was also the marketing manager at Japan luxury beauty brand Clé de Peau for more than two years based in Hong Kong.

Separately, L'Oréal designated Singapore as its headquarters for South Asia Pacific, Middle East and North Africa (SAPMENA) in April. At the same time, it also named Vismay Sharma president of the region. L'Oréal was first established in Singapore in 1990, and subsequently set up a regional hub for its South Asia Pacific regions and travel retail Asia Pacific operations in 2013 and 2014 respectively. SAPMENA does not include the North Asia region. 

Meanwhile, L'Oréal Malaysia was also crowned "eCommerce Brand of the Year" at MARKETING-INTERACTIVE’s third annual Asia eCommerce Awards last year, beating off stiff competition from top contenders including Changi Airport Group, Watsons Asia, and Bayer Indonesia.

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