Global brands join hands to sponsor HKGNA's music festival

Global brands such as HSBC, Esprit and Cathay Pacific have joined hands to sponsor Hong Kong Generation Next Arts (HKGNA) to present a local music festival, with the support of Hong Kong Tourism Board, Tourism Commission and Brand Hong Kong. 

Also known as “Music on the Harbourfront”, the festival will be held at the Great Lawn, West Kowloon Artpark from 18 to 20 November.

The music festival will be featuring international artists including Soprano Sumi Jo, music comedy duo "Igudesman & Joo", pianist Matthew Herskowitz, local Cantopop stars Jade Kwan & P1X3L, Hong Kong classical virtuosos HK Phil concertmaster Jing Wang, conductor Andrew Ling, and Felix Shuen.

The outdoor festival has also invited young performing artists including HKGNA International Music Competition Grand Prize Winners, HKGNA Musical Angel, Refiner Drums, local and international schools and HKGNA Music Festival Youth Orchestra.

According to its LinkedIn post, HKGNA expressed its gratitude to the event's sponsors HSBC Wealth and Personal Banking, Esprit, Hong Kong-based ZNS Jewellery, as well as media partners including South Korean entertainment and mass media company CJENM, hotel sponsor Upper House and airline sponsor Cathay Pacific. 

This year’s festival is also supported by the Korean Cultural Centre in Hong Kong, Korean, French and Canadian Consulates in Hong Kong, as well as Samsung and Tom Lee Music Hong Kong, according to the post. 

In terms of mediums of promotion, the concert performances will be broadcasted through CJENM’s tvN networks in eight regions and livestreamed globally. 

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