S.E.A Aquarium partners Genshin Impact for mystical underwater experience

S.E.A Aquarium has partnered popular action role-playing game Genshin Impact to launch a special themed event, marking the first-ever partnership between Genshin Impact and an aquarium.

The event, named 'Teyvat SEA Exploration', will run from 12 September to 28 October 2024.

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In a Facebook post by Genshin Impact, it announced the exclusive collaboration as a call for fans to join Sigewinne, one of the newly launched characters that lives underwater in the Genshin world.

It said that the event would allow participants to encounter a variety of marine life and explore “the mysteries of the deep sea”.

The event is also inspired by Fontaine, one of the fictional world's seven regions. Fans of the game can immerse themselves in themed activities such as an interactive stamp rally, meeting cosplayer guests and getting the chance to get exclusive merchandise.

More information about the event is expected to be released closer to the launch.

This is not the first time Genshin Impact has collaborated with a local brand. Just last year, the fantasy game collaborated with bubble tea brand LiHO tea, launching limited edition collaborative drinks, tumblers and tote bags based on the game’s characters. Customers were able to redeem in-game rewards through purchasing the drinks, such as Primogems, the game’s virtual currency.

Other brands the game has collaborated with in the past few years include Samsung, Xiaomi, HEYTEA and Domino’s.

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