Galaxy Racer PH partners with TEAM to train content creators

Galaxy Racer, a leading esports, lifestyle and content organization, announced its plans for the Philippines’ esportsand gaming scene, which follows a partnership announcement with Tyronne Escalante Artist Management (TEAM) and a peek into an upcoming plan to expand into collegiate esports, that will further the growth of the industry in the country.

Through the partnership, TEAM and Galaxy Racer Philippines will mutually support their rosters of content creators to create a new breed of talents. TEAM will support Galaxy Racer's efforts by providing expertise in acting and training sessions for the gaming content creators, while Galaxy Racer serves as TEAM’s esports and gaming arm to guide film and entertainment artists in expanding their digital presence into the online gaming space, venturing into livestreaming games as a way to grow their influence to a wider audience, and solidifying their interaction with fans.

In the Philippines, 68% of internet users make at least one purchase online, highlighting the market potential for Galaxy Racer’s content creators and prospective brands.

Galaxy Racer Philippines is also looking into expanding to collegiate esports by producing grassroots leagues and programs that would support and develop student-athletes, and provide scholarship opportunities through esports.

“Building engagement and forging relationships with audiences in the esports ecosystem goes beyond tournaments and events. Local content creators are the experts and talents in this area, with their ability to create a consistent supply of fresh, relevant, and entertaining content. Brands that they partner with are able to engage with online communities through them, thereby helping in the expansion of their customer base. We value the work that content creators put into their craft, which is why we are constantly seeking opportunities to invest in them in the region and grow their following reach,” said Marcia Guillermo, country manager of Philippines, Galaxy Racer.

The Philippines esports market has over 43 million active gamers and is growing progressively at an estimated 12.9% annually, based on reports in 2021.