Insurance company FWD has appointed analytics and media consultancy MightyHive as it data analytics partner across Singapore, Thailand and Hong Kong. The insurer aims to focus on powering consumer experiences with digital technology for its life insurance, medical insurance, general insurance and employee benefit products.
MightyHive’s remit will be to develop its analytics strategy, focusing on holistic insights across offline and online data to improve attribution and audience activation across its digital channels. FWD also looks to become a leader in data driven marketing with the help of Google Analytics 360, enabling the company to provide personalised messaging and user experiences.
Ryan Kim, FWD Group chief digital officer said the team looks forward to partnering with MightyHive to build holistic audience strategies and generate insights on user behaviour that will strengthen its core business objectives.
Meanwhile, Kenny He, director, business development Southeast Asia, MightyHive said: “We are very excited and honoured to support FWD in their endeavours to pioneer new data driven contextual techniques in their business. We look forward to leveraging our expertise and collective experience to ensure the success of FWD’s digital transformation.”
MightyHive is a media consultancy bought over by S4 Capital in December 2018. S4 Capital recently also acquired London-based digital analytics company ConversionWorks and South Korean data and analytics consultancy Datalicious Korea, and rebranded both companies to merge with MightyHive. According to S4 Capital, this merger of two companies will strengthen analytics capabilities, add talent and expand global footprint.
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