FWD Insurance supports wellbeing with new celebratory activations

In celebration of its “Here we are for your health” Experience Day and its 10th anniversary, FWD Insurance has introduced an array of activations to "celebrate living" support HongKongers’ health and well-being through the everyday aspects of “Food”, “Music” and “Sports”.

Starting from June this year, FWD HOUSE 1881 will transform into a vibrant stage, offering a range of rich and exciting experiences, where consumers can savour delicious cuisine, immerse themselves in the rhythm of music, and experience various sports activities and unique workshops.

Other activities to celebrate the special occasion include a yoga experience led by Ni and Harbour Run guided by Wong and Lo. Furthermore, FWD will invite local musicians Mic Chow and Goo Chan to spread their enthusiasm towards music up-close.

These celebratory activations also aim showcase FWD's pursuit of embracing every wonderful moment in life as the company reaches its 10th anniversary, which marks a significant milestone in FWD’s development journey. In the past decade, FWD not only focused on accelerating business growth organically, but also completed the acquisition of MetLife Hong Kong, thus strategically increased market share and expanded service scope, according to the release.

Local artist Elva Ni, star athletes Eric Wong and Virginia Lo were invited as guests to the kick-off ceremony of FWD 10th anniversary, where they shared their excitement and joy of collaborating with FWD to promote health and well-being. Three of them embody the spirit of FWD as they strive to promote healthy lifestyle including practising yoga and promoting long-distance running culture.

Commenting on the initiative, Ken Lau, FWD’s managing director for Greater China and Hong Kong CEO, said, “We are pleased to achieve record results in Hong Kong in our 10th anniversary year. FWD was ranked the number one life insurer in Hong Kong by growth in new business case count and number of in-force policies, solidifying our position as one of the top-tier insurance companies in the region.”

Lau added that FWD is well prepared to seize the opportunities brought by customers' insurance needs with a series of optimisations to provide high-quality and targeted health protection and wealth products and services to our customers in Hong Kong as well as visitors from such as mainland China.

Meanwhile, Paul Tse, chief marketing and digital officer, FWD Hong Kong & Macau said, “The Hong Kong market is full of opportunities as demonstrated by the growing number of new customers, which is also boosted as Mainland China’s border reopens. FWD’s brand is well recognised by the market and customers and we will continue to enhance products and digital experiences, aiming to deepen customer brand loyalty as well as enhance its value.”

MARKETING-INTERACTIVE has reached out to FWD Insurance for more information. 

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