FWD Group introduces new app for changing consumers' feelings about insurance

FWD Group has launched a new mobile app "omne" to empower individuals with a unique set of value propositions centered on personalised goal-based journeys to bring the best out of them.

Omne is designed to help people celebrate living using tools that foster micro-habits and achieve daily goals. The easy-to-use app provides a suite of activities and content – including music, mini-games, sketching, health, wellbeing and a vast array of engaging features – that are personalised to an individual’s preferences and interests. omne also intends to expand its capabilities to offer self-service functions for FWD Insurance customers in the coming weeks and months.

“A critical part of how we’re changing the way people feel about insurance is reimagining how we bring value to, and anticipate, the evolving demands of Asia’s ever more digital and mobile population,” said Troy Barnes, group chief transformation officer. “Omne brings a new dimension to how people achieve their personal goals, with an engaging experience that creates micro-habits from the convenience of their mobile device,” Barnes added.

FWD Group has partnered with a number of highly recognisable global and regional brands to provide free content and services exclusive to the app and available to all in ten markets across Asia. Those partners include one of the biggest music brands in the world and ONE Esports, a leading global esports media property. Together with other leading partners that include Dacadoo, Nuralogix, STASH NextGen, Shadow Factory, Koa Health and Imunis, omne brings an ecosystem of distinctive and relevant value to people across all of FWD’s markets in one place. The company will look to expand omne’s partnerships across a broad range of categories in the coming months.

FWD Group is a pan-Asian life insurance business with approximately ten million customers across ten markets. Established in 2013, FWD is focused on making the insurance journey simpler, faster and smoother, with innovative propositions and easy-to-understand products, supported by digital technology. Through this customer-led approach, FWD is committed to changing the way people feel about insurance.

Earlier in October 2021, ONE Esports, a subsidiary of Group ONE Holdings, has partnered with insurance company FWD, Marriott International’s travel program Marriott Bonvoy, and fast food giant McDonald’s Philippines as part of its ongoing efforts to scale the esports ecosystem globally. 

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