Fubon Bank inspires everyone to think out of the box with new campaign

Fubon Bank Hong Kong is launching a new branding campaign with the theme of “Thinking beyond, going further”.  

Running from September to November, the campaign aims to encourage the public to think outside the box no matter where they are and to look at opportunities further ahead.  

The “Thinking beyond, going further” campaign video follows a young office worker as he breaks through mundane normality and begins to explore a new, brighter outlook on life, advancing towards a more innovative and better future.  

Targeting the mass public, especially the younger segment, the campaign aims to enhance Fubon’s brand awareness by delivering an energetic, innovative and positive image. 

Done in collaboration with media agency OMD Hong Kong and Webs s’up Production Company on social media, the campaign has leveraged digital and social media marketing strategies.  

“We believe the shareability and ad targeting strategies of digital and social media platforms will enable us to reach and engage a wider audience,” said Fubon’s spokesperson when MARKETING-INTERACTIVE reached out.  

To amplify the campaign, the campaign will be running in the Causeway Bay MTR Station TV Ring Zone, on YouTube and on various digital advertising platforms. The promotional video will also be available on the Bank’s website, YouTube channel, and Facebook and Instagram pages. 

“We also leverage out-of-home advertisement by placing ads at Causeway Bay MTR Ring Zone to increase our audience reach and create more interactions with the public at a well-known hot spot for our target audience. We build and promote awareness of the Bank as the preferred choice of banking services for our customers. Embracing Fubon’s positive energy, we will be able to support our customers in achieving their goals,” said the spokesperson.  
 
Elena Chin, head of corporate communications at Fubon Bank (Hong Kong), said: “Aligning with the vision and brand tagline of our parent company, Fubon Financial Holdings, we believe that spreading positive energy will enable Fubon to rise to new heights. Fubon Bank (Hong Kong) is committed to supporting those pursuing a better future with positive energy and comprehensive financial services, making the impossible possible. With this campaign we share Fubon’s bold, dynamic vision of the future with the public.” 
 
“Not only do we want to continue building on the trust our existing customers place in us, but we also want to acquaint our customers with our innovative technology, such as our Fubon+ Mobile Banking. We believe that as long as we keep a positive attitude, dare to imagine and have the confidence to attempt new challenges, anything is possible," she added.

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