Fubon Bank launches new branding campaign in Hong Kong

Fubon Bank Hong Kong has launched a new branding campaign titled “Message from the Future”, featuring two well-known artists Terrance Lau and Cecilia Choi. The bank aims to demonstrate its “positive” brand positioning via the campaign, showcasing its commitment in helping clients to pursue a better future with positive energy and full range of financial services, making the impossible possible.

The campaign video features Lau, who used to live alone since childhood, received a message from Choi one day. Choi told Lau that she was from the future and reminded him every single step in his daily life, changing his life since then.

The campaign shows the comprehensive and life-changing financial services and positive energy that Fubon Bank offers, where customers can be able to stride forward with the support of the bank.

The campaign will run until mid October, running on platforms such as out-of-home advertising in Causeway Bay and Tai Koo MTR station, digital and social media such as YouTube is also involved. The media placement is handled by OMD Hong Kong. Embracing the Fubon Group’s ESG vision, Fubon Bank (Hong Kong) is expediting its actions and commitment to a sustainable future. The Bank’s first green branch – Taikoo Shing Branch will have its grand opening ceremony on 27 July 2022.

Elena Chin, head of corporate communications, Fubon Bank Hong Kong said, “we share the vision and ‘Positive’ brand positioning of our parent company Fubon Financial. To resonate and reinforce the Fubon brand positioning, Fubon Bank (Hong Kong) launched a new branding campaign ‘Message from the Future’, featuring the artistes Terrance Lau and Cecilia Choi, this summer."

"At Fubon, we support our clients to pursue their dreams of better future and enrich their lives with our positive energy and full range of financial services. We hope to bring this out through an interesting ‘time travel’ storyline and engagement with popular local artistes. You may also be aware that the Bank has launched marketing campaigns collaborating with some other popular artistes recently. This is, in fact, part of our branding strategy as we aim to attract the youth segment to the Fubon brand. Going forward, we will take further steps to enhance service experiences, strengthen our brand, and develop new customers from different target market segments,” Chin added. 

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