FTLife unveils tower in metaverse

FTLife Insurance has partnered with blockchain tech company Advokate to launch its iconic "FTLife tower" in metaverse METG, driven by the brand promise of ‘think beyond insurance’.

This comes after the launch of its new concept centre "The GalaMuse" at K11 ATELIER last month. The virtual tower aims to provide the company’s Life Artisans, customers and potential recruits with an interactive environment filled with fun and boundless creativity.

The decors of the virtual FTLife tower in metaverse METG is similar to the newly opened concept centre "The GalaMuse". Visitors can explore the virtual tower with a virtual identity (Avatar) and even interact with FTLife management, who will be present from time to time using the custom-made avatars.

The four thematic zones on the ground floor of the two-storey virtual FTLife tower include competitive advantages of New World Group; why FTLife: Leveraging the diversified business ecosystem of New World Group, FTLife assumes the role of "Life Artisan" of our valued customers, providing comprehensive protection to meet their needs at different stages of life, helping them lead a healthy and fulfilling life.

The third zone is to encourage participants to join FTLife for unrivaled career opportunities: the "LEAP & Beyond" programme launched by FTLife aims to attract talented financial planning professionals and groom them into the future leaders of the finance and insurance industries. The "KU Power" platform supports young people to create values and realise their dreams. The last zone is professional training to unleash potential:  FTLife adopts a holistic and seamless approach to talent recruitment, training, and development in line with our long-term corporate strategy. 

In addition to physical visits to the New World Group, the tower also introduces advanced technologies such as AI Drill and VR Training to enhance professional skills and knowledge. On the rooftop of the virtual tower, various conference spaces are set up for seminars and group discussion, and FTLife flagship products and numerous accolades are showcased.

FTLife’s chief agency officer Dionne So said: "FTLife believes the virtual world of the metaverse will be one of the most transformative tech trends in the future. Building our long-term signature stronghold in the metaverse with the start-up Advokate Limited manifests FTLife’s aspiration to embrace the younger generations in a new way.”

“We will organise both online and offline activities simultaneously without paying much heed to such limitations as time, space and number of attendants, facilitating efficient use of resources for training and development and enhancing the company's sustainable development," So added.

Gordon Kwok, founder of Advokate, said: "We are very honoured that FTLife has chosen us as their metaverse partner, and invested in one of the most important pieces of land and set up its iconic virtual FTLife tower. Sharing similar vision with FTLife, we focus on innovation and aiming to provide the best products. Advokate tailored the virtual FTLife tower at metaverse METG with unique characteristics which include high visual quality, customisation and diversified interactions. Visitors can enjoy a fun-filled interactive experience using an Avatar and a variety of styles are available."

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