From ZZZs to Zoom, Monkey Shoulder entices WFH crowd with pyjama suit

Malt whisky Monkey Shoulder has launched its limited-edition pyjama suits, which it says will help people who work from home (WFH) "go from ZZZs to Zoom". Tapping on the WFH pool in Singapore, the pyjama suits is the second installation of Monkey Shoulder's "Don’t Let The Grind Get You Down" campaign; which aims to help the working population in Singapore escape the stresses of the rat race and the monotomy of WFH.

Co-created with Laughing Tiger, the pyjama suit was crafted to adorn a business look, allowing wearers to smoothly transition from their beds to their Zoom calls. MARKETING-INTERACTIVE has reached out to Monkey Shoulder for comment.

The Monkey Shoulder Pyjama Suits will be exclusively available through an online contest until 5 December 2021. To qualify, participants have to purchase a bottle of Monkey Shoulder, upload their receipt to the contest page and answer a question. All Monkey Shoulder purchases made in Singapore are eligible for the contest. The pyjama suit will come as part of a WFHamper prize, which comes with its new 200ml Ginger Monkey pack - including a bottle of Monkey Shoulder and four cans of ginger ale - and a set of limited edition cocktails, "Zoomtails".

Samuel Ng, regional brand ambassador for Monkey Shoulder, said that it is all about bringing some levity to the stresses everyone faces in the workplace, and the past two years have presented its fair share of speed bumps. "We hope the pyjama suit gives your sleepwear some c-suite swagger, and brings a little cheekiness to your daily #WFH routine, all while keeping you looking dapper and Zoom ready. Trust us, you’ll be the first to turn your camera on,” he added.

The first installation of the campaign saw the launch of Zoomtails in July this year. The cocktails were named after relatable Zoom jargons. The pre-mixed Zoomtail cans with cheeky names ranging from “You’re on mute” to “Is everyone here” were packaged in special SOS boxes and made available for delivery.

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