FrieslandCampina names media partner in Singapore for Friso brands

Multinational dairy company FrieslandCampina has appointed Havas Media as its media agency in Singapore. This comes after a pitch process and the appointment is for two years. Havas Media will be responsible for all media planning and buying as well as support the brand’s digital performance strategy for Friso brands only.

Chaitan Rao, marketing director of FrieslandCampina Singapore said the Havas Media team demonstrated an impressive understanding of the company's business and marketing objectives. "The agency’s capability in data, tech, content and their experience, align to our goals and values as a nutrition company. We look forward to leveraging their strengths to help us accelerate our digital strategy," he added.

Meanwhile, Russell Lai, general manager of Havas Media Singapore, said: “This win is a testament to Havas Media’s ability to deliver not only against a digital-first strategy but also how we intend to create more meaningful connections with mums and mums-to-be. We look forward to the beginning of a fruitful collaboration.”

The dairy company recently named Mindshare as its media partner for the Malaysia market.