Popular Hong Kong brand Black & White has kicked off its 80th anniversary campaign by recreating the exterior of a ferry serving the route between Central and Tsim Sha Tsui.
The brand aims to celebrate the hard work and resilience of Hong Kong people, and empower them to move forward together. Painted in the brand’s classic red and white colour, and decorated with the iconic Friesian Cow image originating from the product tin, the Black & White 80th anniversary-themed ferry will run between Central and Tsim Sha Tsui until 24 July.
“In the past 80 years, FrieslandCampina (Hong Kong) and its brand Black & White have been spearheading the development of the Hong Kong-style milk tea drinking culture and growing up together with Hong Kong people,” said Tracy Fung, marketing and sales director, consumer dairy, FrieslandCampina (Hong Kong).
“Every year, more than 200 million cups of Black & White Hong Kong-style milk tea are consumed by Hong Kong people from all walks of life, and tourists, meaning that more than six people are drinking the beverage every second. We hope to continue moving forward with Hong Kong people and create a better future together.”
In 1940, FrieslandCampina (Hong Kong) brought the Black & White evaporated milk into the Hong Kong market, with the milk being a popular ingredient in Hong Kong-style milk tea. According to an online survey by Kantar Hong Kong, Hong Kong-style milk tea was Hongkongers’ favourite instantly made drink (55%). It was even more popular than other drinks such as lemon tea (49%) and coffee (46%) – common beverages in “cha chaan teng” (local diners).
The company has also unveiled the amount of Black & White evaporated milk that has been consumed over the past 80 years – 1.25 billion tins of Black & White – which is enough to fill up nearly 29,600 20-foot standard cargo containers spread out in 60 standard football fields (7,140 square metres), equivalent to filling up 17,550 standard swimming pools with the capacity of 2,500,000 litres.