FrieslandCampina picks new head of public affairs and communications

FrieslandCampina has appointed Sanjay Nair (pictured) as its new head of public affairs and communications of Asia. 

In his new role, Nair will be in charge of driving strategic advocacy and policy to safeguard the brand's reputation across Asia. Nair will also lead regional communication strategies in nutrition and sustainability and align it with global goals.

In addition to that, Nair will advise senior leadership on crisis management and media engagement to ensure the brand's messages resonates across diverse markets. 

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Prior to this new role, Nair was the head of content marketing, global wholesale banking at OCBC where he crafted sustainability and business banking propositions across 19 countries. 

According to his LinkedIn, his achievements at the bank include spearheading a new sustainability content campaign to drive cross-funnel conversions for commercial banking solutions across online and offline platforms, and leveraging data to identify market shifts, opportunities and risks, amongst others. 

Nair was also the chief digital media strategist at People's Association and the head of engagement and digital communications at the Ministry of Law in Singapore. 

His foray into the banking industry was as DBS Bank's assistant vice president, group strategic marketing and communications from July 2017 to April 2019. Nair also took on the role of a senior manager of social media at ONE Championship. 

Before joining the world of communications, Nair had a six-year editorial stint at The Straits Times, holding the roles of executive digital sub-editor and a correspondent throughout the years. He started his career as assistant to the director of public affairs at the Singapore Civil Defence Force, according to his LinkedIn. 

FrieslandCampina is a Dutch multinational dairy cooperative, with presence in Asian countries such as Indonesia, Brunei, Hong Kong, Malaysia, Philippines, Singapore, Vietnam and Thailand. It is also popularly known as Dutch Lady in the region. In December 2022, Dutch Lady Malaysia and Leo Burnett Malaysia launched a “CartonSwap” campaign to address the nutritional shortage of Malaysians triggered by the egg shortage situation across the country. 

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