Former AirAsia and EVOS Esports marketer Allan Phang switches to art industry

Allan Phang, previously from AirAsia and gaming company EVOS Esports has now embarked on a new venture as co-founder of contemporary art gallery Suma Orientalis Fine Art. Phang confirmed the news to A+M.

“With the belief that art should be made accessible to all, the gallery has embarked on art consultancy projects, working with a wide range of art patrons, from high-net-worth individuals to international corporations, in building their esteemed art collection,” Phang (pictured) said in his LinkedIn post.

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Phang was the CMO at Galaxy Racer from 2021 to 2022, alongside which he was also the marketing consultant at Riva Technology and Entertainment, Galaxy Racer’s parent company. Phang told A+M at the point of his departure that he was exploring opportunities as he charts his next career trajectory. 

Prior to joining Galaxy Racer, Phang worked as the regional head of marketing and public relations at EVOS Esports, a professional esports organisation based in Jakarta, which raised US$16.4 million in Series A and B funding.  He worked on several initiatives while at EVOS Esports, including the introduction of co-branded clothing with PUMA, helping Visa with its debut into the Southeast Asian esports market, signing a one-year contract with Lazada Indonesia, and cross-collaboration with the musicians of Universal Music Malaysia.

His longest tenure was at AirAsia, from 2013 to 2020, where he held multiple roles ranging from regional marketing of group commercial and head of esports, which was his final role at the airline before moving on to EVOS Esports.

According to him, his most memorable contributions include forming the AirAsia Allstars Esports Club together with his colleagues, which Phang said was recognised as a global case study amongst non-endemic brands and market research firms. He also worked with AirAsia's branding team to handle the sponsorship of the Mineski Dota 2 Professional Esports Team and the airline's partnership with World Electronic Sports Games Southeast Asia inked in 2018. Phang also secured sponsorships from Alienware, Razer, and Secretlab for the AirAsia Esports Zone, a dedicated gaming room at its global headquarters, Red Q. 

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