foodpanda and TADA ink deal to introduce new user benefits for customers in Asia

foodpanda has entered into a strategic partnership with blockchain-based ride hailing platform TADA to introduce new user benefits for customers in Asia, starting with Singapore and Cambodia.

As part of the partnership, both foodpanda and TADA users can enjoy savings, discounted fares and loyalty programme subscriptions across both quick-commerce and ride-platforms.

Starting today, up to 30,000 TADA users in Singapore can opt in to receive a complimentary pandapro subscription which gives them easy access and cost savings to on-demand deliveries. foodpanda has more than one million pandapro subscribers across the region who have exclusive access to free deliveries, special pick-up offers, dine-in deals, and other discounts.

With this partnership, up to 30,000 pandapro subscribers in Singapore will automatically receive discount vouchers in their TADA accounts which can be used for commuting to their favourite restaurants or anywhere else in the city. In addition, corporate customers of either foodpanda or TADA in Singapore can also utilise the combined food delivery and ride-hailing benefits through joint corporate bundles.

foodpanda’s exclusive service for corporate customers, foodpanda for Business, which provides customisable employee allowances, e-vouchers, employee packages, and access to catering, will now include TADA’s corporate solution. With TADA Corporate, companies can easily manage and streamline their teams' transportation needs for work trips. TADA’s Zero-Commission model also allows for greater cost savings without compromising on quality.

Jakob Angele, CEO of foodpanda APAC said that on-demand deliveries and ride hailing have become a big part of daily routines.  As a result, "we’re constantly thinking of ways to make these conveniences more accessible and affordable for customers," he added. Joining hands and offering even more customer benefits with TADA is a natural step to bring more choices and greater value for customers who use these services, he added.

“We expect that our partnership will only grow stronger as we continue to tap on each other’s networks and leverage our complementary services, offering customers the added convenience for all our customers across Asia Pacific,” said he added. 

Currently, foodpanda users in Cambodia can enjoy free rides to locations that are within three kilometres and discount codes for subsequent rides. From 1 May to 30 June 2023, foodpanda customers can also use their TADA voucher codes to get discounted rides when commuting to the various SEA Games competition venues. 

CEO of TADA Mobility, Sean Kim said that partnering with foodpanda was the logical decision considering its rapidly growing user base in Singapore, and being one of the most downloaded apps in Cambodia. "This partnership will introduce TADA to a larger community relying on ride hailing and food delivery frequently," he added. 

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“Over time we look to expand the benefits that customers enjoy, making our platforms the most preferred option for their everyday needs,” added Kim.

Most recently, foodpanda launched a halal-only delivery fleet in commemoration of Raya in Malaysia. Called ‘bekal by foodpanda’, the delivery service is certified halal by JAKIM, the department of Islamic development.

In an effort to ensure that the food will not be contaminated from the moment an order is placed on a halal-certified merchant on foodpanda to the moment it is delivered, bekal by foodpanda is equipped with halal-compliant delivery bags and provided with specialised training on halal awareness and sertu (ritual cleansing).

MARKETING-INTERACTIVE has reached out to foodpanda for more information. 

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