foodpanda names food delivery marketing lead, hunts for marketing director

Foodpanda Malaysia has named Caroline Wee as the new head of marketing, food delivery. She is responsible for all marketing and growth metrics to spearhead company-wide growth. The role will also involve spearheading local, seasonal, and annual 360 campaigns that juggle both impacts to brand and sales performance within Malaysia. It is understood that she will be reporting to MD of Malaysia Sayantan Das.

Wee will work alongside Vanita Menon, head of marketing for new verticals to oversee all marketing aspects of foodpanda Malaysia. Menon overlooks all aspects of foodpanda shops, pandamart, and pandapro. Wee was previously with Axiata Digital's ADA as marketing manager for close to two years and has also worked at Astro as AVP for more than two years. She was also with Grab for three years as regional country marketing assistant manager for about three years, her LinkedIn said. 

Meanwhile, the food delivery firm is searching for a marketing director based in Malaysia to lead all marketing and growth metrics. The individual will define and spearhead company-wide growth strategies together with the local team, regional team based in Thailand and the central team based in Berlin. The marketing director is expected to optimise existing growth channels and continuously test new and "crazy" campaigns to uncover untapped acquisition opportunities, digital, offline and through partnerships.

The new hire is expected to build the business position for online and offline partnerships for branding and acquisition through affiliate and short-term promotional events. As marketing director, the individual is also expected to spearhead local campaigns that impact both branding and sales performance. They will also work closely with different stakeholders within the company to develop an above the line and below the line approach that is aligned with business objectives for both short and long-term impact.

The ideal candidate should have more than five years of marketing and growth responsibilities in a venture capital-backed consumer startup, or have at least eight to 10 years experience in growing brand or business, preferrably in the eCommerce and/or FMCG industry.

Other traits foodpanda is searching for include being highly analytical and numbers driven, product marketing expertise in the web technology sector, strong customer service orientation, excellent organisation and people skills, and being able to run growth experiments in a highly structured and organised way. A+M has reached out to foodpanda for additional information.

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