Fonterra Brands Philippines appoints Jasmin Magsajo as consumer business director for sales and marketing

Fonterra Brands Philippines has appointed Jasmin Magsajo, who has over more than 20 years of experience in FMCG, as the consumer business director for sales and marketing. Magsajo has managed some of the biggest brands across the Food and Beverage Categories and has held leadership roles in sales, trade and brand marketing, and product development in various MNCs.As marketing director for Fonterra Brands Philippines (FBP) for the past six years, Magsajo has demonstrated strong and capable leadership for the strategic growth initiatives of brands Anchor, Anlene, and Anmum. She has also taken expanded scopes in driving numerous regional projects for SEA and APAC. Her most recent role focused on successfully developing the future growth plans for Core Dairy Nutrition and the Chilled Dairy business for Southeast Asia.Fonterra Brands Philippines is the local subsidiary of the consumer business of Fonterra Co-operative Group Limited, a New Zealand multinational publicly traded dairy cooperative owned by around 10,500 New Zealand farmers. The cooperative is responsible for approximately 30% of the world's dairy exports. With revenue exceeding NZ$17.2 billion, it is New Zealand's largest company.