Flash Coffee HK paints the city pink with new Barbie brand collab

Ahead of the new Barbie live-action movie that is set to go live tomorrow, Flash Coffee Hong Kong has partnered with Warner Bros Hong Kong and NBCUniversal to paint the city pink with an array of exclusive activities.

The brand collaboration aims to promote the movie and increase brand awareness, as well as driving customer engagement via creating an immersive experience for Barbie lovers. By partnering with Barbie, Flash Coffee aims to attract new customers, retain existing ones, and enhance the brand image as an innovative and customer-centric coffee shop.

As part of the collaboration, Flash Coffee has transformed its Causeway Bay Plaza store into a Barbie wonderland, with window displays wrapped in classic Barbie boxes, walls adorned with the Barbie movie posters, alongside with the official movie’s OST playing in stores, and the opportunity for customers to dress up as a Barbie and take photos in the store. This is available until 3 August.

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To further hype up Barbie fans, Flash Coffee has also transformed their yellow paper cups into limited-edition Barbie-themed pink containers, which are available at all physical stores across Hong Kong on a first-come-first-served basis.

To engage with a wider audience, Flash Coffee has run an Instagram giveaway activity where customers may win exclusive Barbie movie gifts such as stationery sets. Furthermore, Flash Coffee offers citizens a chance to win premiere special screening tickets for the movie by leveraging its in-app referral programme. Participants with the most referrals done will win the premiere tickets. 

Commenting on the partnership, Maria Bien, growth and partnership manager at Flash Coffee told MARKETING-INTERACTIVE that the partnership aimed to attract new customers, retain existing ones, and enhance the brand image as an innovative and customer-centric coffee shop. "We're offering an array of exclusive activities and limited edition themed cups to give our customers a reason to visit our stores and engage with our brand, knowing that these experiences can help to create a stronger emotional connection between our customers and our brand, ultimately leading to increased loyalty and advocacy," Bien said.

"We believe that this partnership is a win-win situation for both the Barbie movie and our brand. Overall, we believe that brand partnerships can be a powerful strategy for building brand awareness, creating unique and memorable experiences for customers, differentiating our brand from competitors, and driving traffic and sales," Bien added. 

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