Flash Coffee HK names new head of marketing

Flash Coffee Hong Kong has promoted Maria Bien (pictured) to its new head of marketing, succeeding Iris Yeung. Bien will report to Jonathan Tsao, managing director of Flash Coffee Hong Kong.

In a conversation with MARKETING-INTERACTIVE, Bien said she will be leading and managing the marketing and creative team to drive business growth and brand engagement in the local market. Her responsibilities include developing and driving the strategic direction of the team towards achieving the brand’s marketing goals.

Prior to her new role, Bien had been Flash Coffee HK's growth and partnership manager since July last year. She was responsible for developing and executing strategic partnerships that drive business growth and engagement, as well as building marketing strategies that help both our brand and partners succeed.

“In addition to managing the team, I am also accountable for formulating holistic and integrated marketing, partnership, and CRM strategies. These strategies are strategised to drive demand, raise brand awareness, acquire new customers, and increase app adoption rates,” Bien said.

Don't miss: Flash Coffee HK's head of marketing leaves firm to join The Park Lane HK

Back in May, Yeung, former head of marketing of Flash Coffee Hong Kong, left the company after two years to join The Park Lane Hong Kong as its senior marketing and communications manager. In a conversation with MARKETING-INTERACTIVE previously, Yeung said she wanted to explore the industry of hotel marketing communications, she left the company in April and took a break before starting the new role.

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