Fintech company Revolut overhauls look in global brand refresh

Fintech company Revolut has undergone a significant global brand refresh with a significant overhaul of its design and layout. Revolut’s new design aims to make everyday money management as easy as possible for consumers, it said in a statement. 

Titled “Revolut 10”, the updated layout aims to be the ultimate companion to send, receive, pay, split, put aside, track, set limits, invest and donate with maximum flexibility and effectiveness. This update comes shortly after it surpassed 35 million customers globally, having announced 30 million customers on its platform in June earlier this year.

Don't miss: Revolut partners Visa in nationwide OOH campaign for faster remittances

In Singapore, Revolut announced the launch of stock trading, instant card transfers and the addition of seven new currency accounts earlier this year. Revolut’s expanding suite of products and services needed a new design that puts all these products in a simple interface with a clear hierarchy and no noise, which is especially important for customers using the app on a daily basis, it said. With the new interface, ease of accessibility is prioritised, Revolut said.

The latest version of the app gives users the freedom to tailor it to their needs with simplified navigation, and personalisation to the fullest. Revolut 10 users can match their vibe with themes, widgets, and custom backgrounds. Switching between accounts is cleaner and clearer to track your different accounts, it said. 

Furthermore, the Revolut “Pockets” feature has been upgraded to the latest version of the app. “Pockets” work like sub-accounts where users can secure money upfront to pay for their bills. This is similar to its previous feature “Vaults” which allows users to put money aside into spaces separate from their main account for their spending purposes and to organise their money for things such as bills and subscriptions. "Pockets" offers Revolut users control over their finances and helps them to better budget, plan and organise their money.

Ivan Chalov, Revolut’s head of retail, said: “We built Revolut 10 to help customers get a clear view of all of their accounts and money in one place and easily navigate through favourite features and products. Built for ease, we hope the updated, clearer design helps Revolut customers explore existing features and products they may not have known were at their fingertips.”

The news comes shortly after Revolut partnered with Visa to launch an Out Of Home (OOH) campaign across Singapore to raise awareness of its recently launched Instant Card Transfers service. Through Instant Card Transfers, Revolut’s Singapore customers are now able to send money in real-time to eligible Mastercard and Visa cardholders in over 80 countries. The service uses Mastercard Send and Visa Direct platforms that require a customer’s name and 16-digit card number.

“OOH advertising allows our brand to become part of a landscape, creating brand awareness and keeping our brand top of mind for consumers,” said a spokesperson from the brand.

Related articles:
Revolut partners Visa in nationwide OOH campaign for faster remittances
Personalise your card for good with Revolut SG's new SPCA and SOSD campaign
Revolut names Raymond Ng as new Singapore CEO