FILA taps South Korean actress Han So-Hee as global brand ambassador

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Lifestyle sports brand FILA has named South Korean actress Han So-Hee as its newest global brand ambassador, according to a statement by the brand.

Han kicked off her work with the team with a global F-Box Anniversary campaign last week. In tandem, she also made appearances over global online and offline channels.

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FILA said that it picked Han because she has been a fashion icon for this generation. It added that Han also aligns with the values of the brand, which has made the partnership one with great synergy.

Han has also been able to showcase her personal style through FILA with fans from around the world through social media, it said.

No stranger to the brand, FILA has also tapped on Han in past campaigns such as its FILA five-year strategic plan titled “Winning Together” which gave the brand greater leverage to build its image.

“It is a great honour to be selected as FILA’s global ambassador and I appreciate the brand’s heritage,” said Han. She added that she looks forward to showcasing what she will create with FILA through the partnership.

“We’re very happy to welcome Han, an icon for this generation who has successfully positioned herself as different from others with her own style and mood, as a brand global ambassador,” said a FILA representative in a statement. “We plan to propose a new look for the brand through various projects with Han while communicating closely with customers around the world to solidify our image as a premium lifestyle sports brand.”

With fans in Korea and globally, Han is a well-known name in the entertainment industry having built a solid career through dramas and movies such as The World of the Married and Nevertheless. She is also particularly well-known for her role in shows such as My Name and her upcoming drama, Gyeongseong Creature.

The actress will join a star-studded list of FILA brand ambassadors such as Hailey Bieber who was named a global brand ambassador for the sports brand earlier this month. The model and entrepreneur first debuted in a FILA campaign in 2022. With this new multi-year partnership, Bieber will collaborate with FILA to design signature sportswear collections, with the first drop slated to launch in fall/winter 2024.

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