Ferrero Rocher Christmas tree goes up in flames over the weekend

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Over the weekend, the Ferrero Rocher Christmas tree at Design Orchard was seen going up in flames.

When MARKETING-INTERACTIVE reached out, a spokesperson from Ferrero confirmed the incident. “We can confirm a fire at the Ferrero Xmas tree at Design Orchard Level 2 Roof Garden in late November 23. Fortunately, no one was injured, and the local fire services were able to extinguish the fire quickly," said the spokesperson.

"We are grateful for the prompt and effective response from the emergency services and mall management. The cause of the fire is yet to be determined. We are committed to ensuring the safety of our customers and the communities we serve," the spokesperson added.

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According to a spokesperson for Design Orchard who was responding to media queries said the incident happened at 9.30pm and the contractor and partner, Ferrero Rocher, were contacted immediately.

Industry players MARKETING-INTERACTIVE spoke to say that the cost of such brand placement can range anywhere between SG$100,000 to SG$200,000 due to the high visibility and placement.

MARKETING-INTERACTIVE has reached out to Design Orchard on whether compensations will be ensured. When asked about compensation, Ferrero did not comment.

Meanwhile, SCDF said it put out the fire with two hose reels, adding that no one needed to be taken to hospital. Investigations are still underway, and no one has been hurt due to the fire.

Currently, the Singapore Orchard Road district is lit up with Christmas lights and celebratory sales. Most recently, Orchard Road Business Association (ORBA) launched a Sustainability Roadmap and Pledge today for businesses along Singapore’s iconic lifestyle belt to take eco-friendly actions, in a bid to reduce the precinct’s carbon footprint.

The Orchard Road Sustainability Roadmap was developed with ORBA members last year and outlines key areas where initiatives to tackle climate change can be implemented. The key areas are energy efficiency, green procurement, sustainability certification, waste management, and water sustainability - categorised under “sustainability approaches”.

ORBA chairman Mark Shaw said that ORBA aims to leverage its position in connecting stakeholders to drive sustainability.

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