FC Barcelona kicks off first influencer social campaign in SEA

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FC Barcelona has launched its social campaign in Southeast Asia, which will kick off a series of challenges on digital platforms for fans in Indonesia, Vietnam and Thailand. Between December 2024 and March 2025, sports and social enthusiasts from the three SEA countries are welcomed to take part in the dynamic social media campaign on Instagram and TikTok.

The campaign will comprise of two phases of engaging games and challenges, featuring FC Barcelona's men's team players with intriguing interaction with participants on the platforms. Final winners will be selected based on creativity, engagement and participation.

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"With more than 529 million followers on social media worldwide, the Club always strives to seek for innovative ways to foster a closer relationship with our supporters, partners and Culers through sports," the club said in a statement.

"As one of the most followed European multi-sports clubs in Asia Pacific, it is encouraging to see this first campaign to be launched for our fans in Southeast Asia, the Club wishes to bring more similar kind of campaigns to the other places and regions around the world in the future," they added.

This isn't the first time FC Barcelona has launched campaigns in the Asian market. In August last year, the club extended their partnership with Maybank, solidifying FC Barcelona's presence in Asia while Maybank gets to leverage the club's reach to expand its brand presence.

Through the partnership, Maybank will continue to market its Maybank FC Barcelona cards in Malaysia and Singapore and offer exclusive campaigns to its customers.

The campaigns often include challenges, and prize draws that have enabled several clients to travel to Barcelona and meet the football legends.

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