Fave teams up with Involve Asia to expand network of affiliate merchants

Malaysian fintech platform Fave has collaborated with affiliate marketing platform Involve Asia to expand its network of merchants for users in Singapore and Malaysia to allow them to reap additional savings on their transactions with Fave.

Powered by Philippines-based cashback and rewards program platform FindShare, the collaboration will add brands such as Adidas, AirAsia, Decathlon as well as retail, travel, and eCommerce categories on Klook to Fave’s roster of merchants.

Don't miss: Former Fave leaders Joel Neoh and Audra Pakalnyte launch fund to support startups in SEA

“Young consumers are driving Southeast Asia’s digital economy today and gratification in the form of rewards against purchase appeals to all age groups,” said Chen Chow Yeoh, co-founder of Fave.

“Involve Asia's expertise in affiliate marketing and its vast network of publishers and influencers will help empower customers to save with loyalty programmes,” Chen continued.

Fave allows customers to earn cashback with each purchase through its affiliate merchant programme where customers are able to utilise accumulated cashback across FavePay, Fave Deals, and Fave eCards merchants.

“Our collaboration with Fave is rooted in a shared commitment to delivering unparalleled customer experiences, as we enter the next wave of digital innovation,” said JC Lam, vice president of Partnerships at Involve Asia.

“By leveraging Fave's customer engagement solutions and Involve Asia's performance-driven marketing strategies, we can help these brands create personalised and compelling experiences that resonate with their target audiences,” Lam further added.

The collaboration also seeks to respond to the growth in Southeast Asian consumer demand to incorporate rewards, commissions, and deals into their everyday lifestyle. In fact, aggregate cashless retail payments are projected to grow at a CAGR of 14% to reach $3.02 trillion in 2025 in Southeast Asia, according to the S&P Global Market Intelligence.

In June, head of FavePay Later, Audra Pakalnyte, stepped down after eight years at the Malaysian fintech platform, according to a post on her LinkedIn page. Pakalnyte, who operated in the Malaysia market, was one of the first employees at the company. 

In her farewell post, Palaknyte wrote, “As the first employee, I've witnessed the transformation from zero to one, from humble beginnings to becoming a part of a fintech unicorn. From pivoting KFit to Fave to orchestrating strategic acquisitions of Groupon and eventually the sale of the company to Pine Labs.”

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