Fave Malaysia is collaborating with local celebrities including Ean from Hitz FM, Altimet, Sasi The Don and comedian Harith Iskander to rally Malaysians to help their favourite merchants during the Movement Control Order (MCO) period.
The "Save Our Fave" campaign aims to provide respite for many of Malaysia's eateries and outlets affected by the virus outbreak. The local celebrities are sharing their messages of solidarity in a YouTube video and their social media platforms to unite Malaysians.
Consumers can show their support by purchasing eCards of their favourite merchants and receive up to 30% additional savings. Merchants can sell their eCards online and get advance cash to cushion their lost income.
Since last Wednesday, 18 March 2020, when the Movement Control Order (MCO) has been announced, over 300,000 nation-wide restaurants and retailers in Malaysia have been closed. Restaurants and retailers will remain closed for another 20 days, and those that are open are experiencing a considerable decline of up to 95% in revenue. With many of these businesses experiencing 30-days cash flow constraints and increased vulnerability to high fixed costs from rent to loans, the ‘Save Our Fave’ campaign is here to propel Malaysians to support their favourite eateries and outlets.
Famous local celebrities such as Ean from Hitz FM, Altimet, Sasi The Don and Malaysia’s favourite comedy man, Harith Iskander among others were seen sharing their messages of solidarity in a YouTube video and their social media to unite Malaysians to save the day and help their favourite merchants in this nationwide message.
Consumers can easily buy eCards of their favourite merchants and benefit from up to 30% additional savings. The eCards can be used within six months or gifted to a friend via the Fave app. Proceeds from the sale of eCards will enable business owners to cover their costs. Fave will fully absorb all payment fees and cease commissions until 30 April for eCards so that 100% of the money that consumers pay will go directly to the merchant. Meanwhile, merchants can sell their eCards online and get advance cash to cushion their lost income.
MD of Fave Malaysia, Jake Abdullah, said the campaign will help alleviate the lost income for its merchant partners to ensure that they can support their staff and operate their businesses during this difficult time.
"COVID-19 has disrupted the very fabric of our economy, but it will not disrupt our spirit and willingness to help each other. I encourage all Malaysians to do their part and make a difference by supporting our local businesses. We can overcome this pandemic together!" he added.
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