FAB Indonesia and MRA Media partner to launch new trend- focused agency, Foniks

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Creative business platform FAB Indonesia and media conglomerate MRA Media, have teamed up to launch Foniks, a new agency that aims to leverage ongoing trends to create compelling advertising campaigns.

Since its launch, the new Jakarta based agency, which was co-founded and led by celebrity Iwet Ramadhan and award-winning advertiser Yogi Prada, has worked with brands such as Head and Shoulders, Uniqlo, and Bvlgari.

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By leveraging influencer marketing and market insights as well as its extensive network of influencer connections, the agency also aims to meet the demand for influencer marketing in Indonesia. which has steadily been rising.

“We empower brands to become trendsetters themselves,” said Iwet Ramadhan, managing director of Foniks. “With the extensive reach and influence of MRA as the biggest lifestyle media publisher in Indonesia, backed with FAB’s vast resource and expertise as the largest tech-based creative business platforms in the country, simply put, trends live and breathe among us,” he continued.

In discussing the demand for influencer marketing in Indonesia, Yogi Prada, creative business director, added that the agency has embraced the trend of using influencers in campaigns and positioned itself at the forefront of the movement.

True enough, in a study done early this year by influencer marketing site INSG, it found that 60% of the online population globally has made at least one purchase based on influencer recommendations.

"Our ability to identify emerging opportunities and forge connections with influential voices allows us to not only shape conversations but to also drive cultural movements," added Prada who has worked in the advertising space for most of his career and with a multitude of global brands such as McDonalds, Pizza Hut, Mercedes Benz, Nestle, Coca-Cola and Samsung to name a few.

Similar to creative agencies, public relations agencies in Indonesia have been working on expanding their reach with Indonesian PR firm Maverick Indonesia recently joining One Asia, Korea’s first locally based PR regional network, as it looks to provide a one-stop public relations solution for brands in the APAC region.

According to a statement by Maverick, the inaugural members of One Asia PR Group include Hahm Partners (South Korea), Distilleri (Singapore), Ivy+Partners (Vietnam), EloQ Communications (Vietnam) and JC&Co Communications (Thailand), with each member representing Asian countries across the region.

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