EYE Indonesia taps Broadsign to boost regional OOH offerings

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Out-of-home advertising (OOH) solutions provider EYE Indonesia has adopted the Broadsign Platform to expand its capabilities for media buyers across the region.

EYE Indonesia is part of the EMTEK Group, having joined in 2016. As the conglomerate's OOH media division, it currently offers customers a comprehensive range of OOH campaign options, including traditional and programmatic media placement on strategically located screens, as well as assistance with ad creative and tax permitting.

The new technology, powered by Broadsign, will deliver new capabilities for media buyers such as share of voice, impression-based buying, programmatic transactions, and more.

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Among EYE Indonesia's OOH inventory, powered by Broadsign, is the company’s cutting-edge LED Videotron network, which will be installed in high-traffic areas. From urban centers to roadside installations, and screens in bustling public spaces, the network is touted to set a new standard in outdoor advertising across the region.

Videotron’s vibrant, high-resolution displays additionally gives advertisers a powerful platform to showcase their brands, products, and messages. Using the Broadsign Platform, the Videotron network supports real-time updates and targeted content delivery, ensuring campaigns remain relevant and impactful.

Brand aggregator Tjufoo recently ran a campaign using EYE Indonesia’s Videotron network, generating significant engagement with consumers across Jakarta, said EYE Indonesia in a statement. Based on that campaign’s result, EYE Indonesia anticipates rolling out similar implementations for other brands in the region.

The media group said that it chose to partner with Broadsign due to its reputation for providing comprehensive and reliable end-to-end solutions.

“Indonesia is the fourth most populated country in the world, comprising hundreds of diverse communities that make for a truly unique advertising landscape. Digital out-of-home, in particular, is evolving rapidly in the region, driven by technology advancements that provide the ability to deliver personalised, contextual content, and this partnership will only help further the possibilities,” shared Remi Roques, general manager at Broadsign APAC.

Roques added that the partnership will prepare for this next phase of growth, and to ensure the flexibility and adaptability needed to deliver new approaches to buying and securing OOH ad inventory in order for clients to plan and execute more dynamic and impactful campaigns.

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