Eurokars Group Indonesia names new marketing and comms general manager

Eurokars Group Indonesia has named Pramita Sari as its marketing and communications general manager at the automotive distributing company. Sari will be reporting to the managing director of Eurokars Motor Indonesia, Ricky Thio. MARKETING-INTERACTIVE has reached out to Sari for additional questions about her recent role for the company.

Sari will be looking into identifying customer needs in the Indonesian market. Her marketing and communications division will consist of a team that focuses on digital marketing, PR, ATL and BTL. According to her LinkedIn, she joined the company in November 2021. She has over 15 years of working experience, and she brings with her skills in marketing and communications plans from end-to-end, branding, public relations and executive management for international and domestic chains. She initially started her career and climbed her way from Starwood Hotels & Resorts Worldwide as a public relations executive at Le Meridien Hotel Jakarta.

Her current company, Eurokars Group is a privately-owned car distributorship in Singapore, it manages five marques – Porsche, Rolls-Royce, MINI, Mazda and McLaren. In addition, in Indonesia, the group represents Porsche, Rolls-Royce, Maserati, Mazda, BMW, BMW M, BMW Premium Selection, MG, 3M Window Film and 3M Auto Care products.

Within the region, the group owns a Mazda dealership in Perth, Australia, and has a stake in a Rolls-Royce dealership in Nanning, China. Eurokars Group also has a 50 per cent stake in a joint venture which owns a Rolls-Royce Motor Cars dealership in Pudong, Shanghai, China.

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