ESET hands APAC communication services remit to Ruder Finn

Digital security company ESET has appointed Ruder Finn as its agency for communication services for its APAC regional office in Singapore for the next year. 

ESET has selected Ruder Finn based on the shared strategic approach in elevating ESET’s brand positioning as well as Ruder Finn’s demonstrated expertise in developing compelling narratives and implementing effective communication strategies, according to the release.

The appointment has marked the beginning of a promising relationship set to bring strategic communication to ESET for the next year, with the option of renewal for an additional 12 months. 

Don't miss: Ruder Finn acquires Malaysian digital marketing agency Pandan Social

Jane Ng, director of marketing, APAC, ESET, said: "We are thrilled to join forces with Ruder Finn, an agency that shares our passion for excellence and innovation. As we synergise our strengths and capabilities, we look forward to creating meaningful narratives that transform how we safeguard an evolving digital ecosystem."

Brian Witte, general manager of Ruder Finn, said: “We are excited to embark on this partnership to help elevate ESET’s brand and amplify its security solutions backed by decades of expertise and research, to help individuals and businesses alike in embracing a safer, more positive digital future."

MARKETING-INTERACTIVE has reached out to Ruder Finn for more information.

ESET, provider of industry-leading security products and software in over 200 countries and regions, has selected the agency based on the shared strategic approach in elevating ESET’s brand positioning as well as the agency’s demonstrated expertise in implementing effective communication strategies and developing compelling narratives, Ruder Finn added. 

Back in October, Ruder Finn has been appointed as MINDS' comprehensive integrated communication agency. The two year retainer relationship, with the option of renewal for an additional one year, will focus on amplifying MINDS’ purpose within the community and strengthening the organisation’s leadership.

Related articles:

Ruder Finn acquires Malaysian digital marketing agency Pandan Social 
Ruder Finn and RFI unveil new DEI practice to enhance business growth in APAC 
Ruder Finn Thunder expands SEA ops with new SG office and deputy GM